Setting and meeting financial goals is a big deal for any small business. More than half of all small businesses fail within the first year and 95% fail
Historically, the marketing and sales departments of a firm have often been “at war.” After all, while both departments have the same ultimate goal, their means of arriving
Are you selling by focusing on your products, services and company — or by focusing on what the customer wants and needs? There’s an important distinction here. Focusing
The days of doing business with a local company because they were the only option around are long gone. People can now do business with companies across the
Before you create an online or offline marketing campaign, you need to know who your buyers are. When you know who buys your product or uses your service, you receive
