POP or Point of Purchase advertising is one of the key ways to capture immediate sales as well as build brand recognition in the competitive retail arena. However,

Are you selling by focusing on your products, services and company — or by focusing on what the customer wants and needs? There’s an important distinction here. Focusing

Every business needs leads to keep new sales coming in. Without new leads a business can not grow. In today’s digital market there are a multitude of channels

When you begin actively pitching promotional floor mats in your regular offerings you might be confronted with a few questions. The most popular being; “why should I invest

Do you have a slogan for your company or top product lines yet? If not, it is probably not for lack of trying. There is not many things

So, why should you go to the trouble of sending your customers a happy birthday message each year? Mainly, because as a form of marketing, it works. It

Marketing a product, service or brand often involves many different angles, with promotional products being just one piece in a larger puzzle. One way you will improve your

A positive first impression is one of the key factors to building a lasting relationship with your customers. It may be a cliché, but “you only have one

Now, more than ever, your website is a vital marketing tool. Your customers find you and connect with you online. The internet has changed a lot in the

It’s no surprise that it costs less to generate business from existing customers than from new ones. After all, people who have already done business with your company